Experienced Insights executives with a passion for creating exceptional customer experiences
TestSet is owned and operated by ACKWEST Group, a holding company in the marketing technology space. Led by visionary entrepreneurs and insights pioneers, ACKWEST acquires, builds and scales today’s emerging businesses into the global leaders of tomorrow.
Passionate about building and growing large international teams to support his clients’ research needs in the insights industry, Michael brings over 19 years of strategic management experience to TestSet. He has worked extensively at global first-party data firms, specializing in team building, financial management, operations and business development. His leadership drove significant growth across diverse sectors, emphasizing operational excellence and innovation. At TestSet, Michael applies his strategic expertise to ensure clients receive tailored guidance and exceptional support. Outside of work, you can find him coaching his three children in softball, baseball, soccer and basketball, or pursuing his own passion - pickleball
Dave is a seasoned leader with a strong background in serving market research agencies. With significant experience in senior roles at leading firms, Dave has excelled in managing high-performing sales teams and driving consistent revenue growth. His career includes pivotal contributions at organizations focusing on entertainment, consumer technology, CPG, IT/B2B, political, healthcare, and other sectors. Known for fostering lasting partnerships through collaboration, Dave brings a passion for innovation and is dedicated to ensuring that TestSet's clients receive exceptional service and actionable insights. In his personal time, Dave is an avid skier and enjoys live music, and most importantly spending time with his wife, daughter and their adorable dog.
Bringing 12 years of market research experience, Shana specializes in strategic growth and operational excellence. Known for her dedication to building and nurturing client relationships, Shana exceeds expectations by delivering tailored solutions that drive success. Her collaborative approach and cross-functional expertise enable her to effectively address complex challenges, ensuring clients receive exceptional service and support. Shana is an active member of WIRE and the Insights Association. She is also a devoted mother of two young children and cherishes spending time with her family.