The Insights industry has witnessed remarkable evolution over the years, driven by technological advancements and changing consumer behaviors. We are now facing another pivotal juncture of new challenges where change isn’t just desired – it’s necessary.
TestSet was created to reshape the future of consumer insights data. Founded by industry veterans who have consistently anticipated and adapted to evolving trends by embracing new technologies, TestSet is at the forefront of transforming how businesses access first-party data.
Harmonizing the efficiencies of modern technology with the care and expertise only humans can provide, our data is consistently reliable and easily accessible – every time.
TestSet is an ACKWEST Group Company.
The TestSet name originates from a process used in machine learning - a secondary (or tertiary) data set that provides an unbiased assessment of how the model would perform in a real-world application.
TestSet, in the consumer insights landscape, represents true, uncorrupted first-party data that businesses can rely on.
At TestSet we are committed to providing precision, accountability, and flexibility that businesses trust. We always prioritize your needs and collaborate with you to develop tailored solutions that align with your goals and challenges while exceeding your expectations.
Consistently reliable and easily accessible data - every time.
Cultivating trust throughout every interaction.
Experienced Insights executives with a passion for creating exceptional customer experiences
PRESIDENT
EVP, CUSTOMER EXPERIENCE
SVP, CUSTOMER EXPERIENCE
PRESIDENT
Passionate about building and growing large international teams to support his clients’ research needs in the insights industry, Michael brings over 19 years of strategic management experience to TestSet. He has worked extensively at global first-party data firms, specializing in team building, financial management, operations and business development. His leadership drove significant growth across diverse sectors, emphasizing operational excellence and innovation. At TestSet, Michael applies his strategic expertise to ensure clients receive tailored guidance and exceptional support. Outside of work, you can find him coaching his three children in softball, baseball, soccer and basketball, or pursuing his own passion - pickleball
EVP, CUSTOMER EXPERIENCE
Dave is a seasoned leader with a strong background in serving market research agencies. With significant experience in senior roles at leading firms, Dave has excelled in managing high-performing sales teams and driving consistent revenue growth. His career includes pivotal contributions at organizations focusing on entertainment, consumer technology, CPG, IT/B2B, political, healthcare, and other sectors. Known for fostering lasting partnerships through collaboration, Dave brings a passion for innovation and is dedicated to ensuring that TestSet's clients receive exceptional service and actionable insights. In his personal time, Dave is an avid skier and enjoys live music, and most importantly spending time with his wife, daughter and their adorable dog.
SVP, CUSTOMER EXPERIENCE
Bringing 12 years of market research experience, Shana specializes in strategic growth and operational excellence. Known for her dedication to building and nurturing client relationships, Shana exceeds expectations by delivering tailored solutions that drive success. Her collaborative approach and cross-functional expertise enable her to effectively address complex challenges, ensuring clients receive exceptional service and support. Shana is an active member of WIRE and the Insights Association. She is also a devoted mother of two young children and cherishes spending time with her family.
TestSet is part of the ACKWEST Group of companies.
We are looking for free thinkers, entrepreneurial mindsets, problem solvers and change makers who are inspired to create truth in data. Let’s talk!
