WEST PALM BEACH, FL – May 5, 2026 – ACKWEST Group, a leader in data creation, today announced the appointment of Jeff Reesing as Senior Vice President, Customer Experience at TestSet. The addition strengthens TestSet’s client-centric leadership team and reinforces the company’s commitment to delivering exceptional experiences at every touchpoint. In his new role, Reesing will spearhead TestSet’s customer strategy, driving innovation, flexibility, and quality across a diverse range of industry solutions.
“Jeff has a proven track record of delivering client success with some of the most respected organizations in data and research,” said Michael Sanfelippo, Operating Partner at ACKWEST Group and President of TestSet. “His expertise will be a tremendous asset to the team, and we are thrilled to welcome him to the TestSet family.”
Reesing brings a wealth of knowledge in sales and sales management, with two decades of experience spanning data and research companies, most recently serving as SVP, Corporate Sales & Customer Experience at Dynata. “Seeing the caliber of talent joining TestSet is a source of great pride,” said Keith Price, Co-Founder & Managing Partner of ACKWEST Group. “Jeff’s expertise in data and insights will be instrumental in helping us adopt new AI-driven technologies while serving as a trusted guide for our customers through this period of change.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Combining the scale of digital with the depth of in-person research, and harmonizing AI efficiency with human expertise, TestSet delivers decision-ready data through services and solutions that help organizations improve marketing effectiveness and uncover deeper customer insights. TestSet is part of ACKWEST Group, with offices worldwide. More information at www.testset.com.
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