WEST PALM BEACH, FL – March 17, 2026 – ACKWEST Group, a leader in first-party data creation, today announced the acquisition of the Answerpoints™ consumer panel from Aurora Market Research Ltd., adding deeply profiled UK consumers to its expanding ecosystem of permissioned and engaged audiences. The move supports ACKWEST’s strategy to expand its reach by providing reliable, first-party access to diverse audiences worldwide.
The addition strengthens ACKWEST’s ability to connect customers with real people through trusted first-party sources, enabling more precise targeting, stronger regional coverage, and consistent data quality across markets. For brands and insights teams, this means easier access to UK consumers within a single, managed data environment.
Answerpoints was built as a community-first panel, with a focus on participant experience, thoughtful recruitment, and long-term engagement. Those practices will remain in place as the panel is integrated into ACKWEST’s broader first-party ecosystem.
“We built the Answerpoints consumer panel with care, transparency, and respect for the people behind the data,” said Justin Alderson, Director of Aurora Market Research. “Becoming part of ACKWEST allows that community to continue contributing to meaningful research, while giving clients broader access to the panelists through a modern first-party data interface.”
Colin Turner-Kerr, Operating Partner at ACKWEST and Managing Director of TestSet Europe, added, “Answerpoints expands our European audience capabilities in a way that aligns with how our clients work today, combining local market depth with the ability to scale across studies and geographies without sacrificing quality.”
The acquisition reflects ACKWEST’s continued investment in first-party data designed to support confident decision-making as research needs become more complex and geographically distributed.
About ACKWEST
The ACKWEST Group creates first-party data that moves business forward. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
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