SAN DIEGO, CA – October 7, 2025 – ACKWEST Group, a leader in data creation, today announced the appointment of Daniel Eid as Executive Vice President, Customer Experience at TestSet. This strategic hire comes as TestSet continues to expand its global footprint and invest in modern first-party data solutions that help enterprises adapt to the growing influence of AI. In this role, Dan will lead efforts to transform how clients engage with TestSet, blending digital innovation, advanced technology, and human expertise to deliver smarter, more seamless customer experiences.
Eid brings nearly two decades of expertise at the intersection of market research and technology. He previously held senior leadership roles at Suzy and Dynata, where he guided global account management and client services through a period of digital evolution and technology adoption. At TestSet, he will build on that experience to harness AI in ways that make creating and accessing first-party data more efficient, while delivering the speed and quality that customers expect.
“We’re excited to welcome Dan to the TestSet leadership team,” said Michael Sanfelippo, Operating Partner at ACKWEST Group and President of TestSet. “His arrival reflects our ambition to elevate the client experience at a time when technology is reshaping the insights landscape. Dan knows how to apply digital platforms, automation, and hands-on leadership to deliver new levels of value, and his vision will strengthen the way we help organizations operate with greater efficiency and impact.”
Colin Turner-Kerr, Operating Partner at ACKWEST Group and Managing Director of TestSet Europe, added: “Dan’s combination of technological insight and client-focused leadership will be instrumental in ensuring TestSet continues to set the standard for first-party data solutions worldwide, helping clients turn data into actionable intelligence.”
About ACKWEST Group
The ACKWEST Group is redefining the future of data creation. Our modern technology-driven consumer insights and marketing services solutions help clients efficiently convert data into actionable business intelligence, enabling quicker and more informed business decisions. Led by visionary entrepreneurs and industry experts, ACKWEST acquires, builds, and scales transformative businesses into the influential leaders of tomorrow. More information is at www.ackwest.com.
About TestSet
TestSet creates uncorrupted, unbiased, human-verified first-party data for reliable business outcomes. Combining the scale of digital with the depth of in-person research, and harmonizing AI efficiency with human expertise, TestSet delivers decision-ready data through services and solutions that help organizations improve marketing effectiveness and uncover deeper customer insights. TestSet is part of ACKWEST Group, with offices worldwide. More information at www.testset.com.
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